A part of any business’s success is having a strong online presence. Much like building up your brand, when it comes to designing your website there are a couple of crucial elements. In order for the road ahead to be a smooth ride, we’ve given you a step by step guide:
Do your homework
Conduct visual research
Prepare your best content
Define a detailed sitemap
Choose a domain name for your website
Design your website layout
Craft a fitting color palette
Pick the right fonts
Add the finishing design touches
Prioritize your content
Embrace social media
Optimize for SEO
Make sure you’re mobile friendly
Ask for a second opinion
01. Do your homework
There are important starting steps for steering your website in the right direction. Start by defining the goal of your website, in order to present your business effectively. Next, make sure your site is compliant with your brand identity. Your website should complement your business, including online as well as offline materials. Your brand identity will impact every detail of your site, from the microcopy to the colour of your buttons.
02.Conduct visual research
Before you start building your website from scratch, you’ll need to feed your curiosity. Inspiration is important and shows up in kinds of places, but there’s one particular place that’s blossoming with web design creativity that is searching what is already out there. Then, branch out to other platforms like Pinterest and Instagram to find everything from colour inspiration current trends. Check out what your competitors are doing on their websites. From there, you can start pulling together certain elements that you think will work best for your brand.
03. Prepare your best content
Now it’s time to collect all your written and visual elements. It’s best to have all of the texts that you will use before you actually begin building your website. This includes long paragraphs, your site’s tagline for the header, and text for your CTAs. You can always go back and change the text throughout the building process. Its a good idea to update every now and then, as it keeps your readers excited and signals to search engines that you’re still alive and kicking. You want both written and visual content. The rule here is simple: quality over quantity. only displaying your best and most up-to-date work. It’s always better to leave your visitors wanting more rather than overcrowding your site. You can’t ignore the importance of your site’s loading time. Techniques like not overloading your site with unnecessary content and improving your mobile site.
04. Define a detailed sitemap
This is the blueprint of your site’s. The sitemap includes all the pages you plan on creating and how they all connect to each other. By planning this you have a better chance of perfecting your website navigation which gives the user a smooth browsing experience. Make sure that your site is organized so that the visitor does not have to click more than twice to move from one page to any other. To help with this make sure to add a website menu to your header. If you’re creating a one-page website, add an anchor menu. An important part of your menu is your logo. When clicked, have it lead visitors back to the homepage. Whatever kind of website you are creating an online store, design portfolio or anything else, a professional website will always include the following pages:
An inviting homepage: This is the face of your website, you make it beautiful, and informational.
An eye-catching gallery displaying your products or services: this should be the center of your site so visitors browse your offers. Make sure your product descriptions will grab the potential customers attention. The same goes for your product photography
An ‘About Us’ page: this is the spot where you can present who you are, what you stand for, your strengths, values and important crucial information you think your visitors should know.
A contact section: make contact information easy to access. Make sure to dedicate a page that lists your contact numbers, email, social links, a map and any other way users can get in touch with you. it’s a good practice to add your contact details in your footer.
You can also include:
A blog: with a blog, you’ll be able to add regular and fresh content to your website.
An informative FAQ page: Save yourself and your clients some time by including an FAQ page to provide answers to questions that may naturally come up well with your visitors moving though your site.
An online booking system: Allow customers to schedule and pay for appointments or classes.
A testimonials page: list and show satisfied customers. Nothing is more impressive to a potential client or buyer than positive, unbiased reviews.
05. Choose a domain name for your website
Before you start building your website, choose a domain name. This may sound complicated, but a domain name is simply your website’s unique online address. It is made up of your website’s name plus an extension. A domain name can improve your website’s credibility, showing visitors that your professional and a trusted brand. It also helps people find you more easily. Make the name concise and easy to pronounce. Explore various available domain extensions and consider which best suits your organization. You can use google domains to find available domains.
06. Design your website layout
Now the fun really begins! The simpler the structure of the site, the easier it is for users to navigate. Each section needs to tell a story; it needs a reason and an outcome for the user. The layout should help the content to highlight what are the most important pieces in that story.
07. Craft a fitting color palette
The use of colour is not only to make your site look pretty.. The website color scheme you go for will play a role in the performance of your site by impacting conversion rates, time spent on page., you can use for a clean white or black background to play it safe. Then, limit yourself to two colors for the other elements, such as buttons and text.
08. Pick the right fonts
typography plays a key role in creating certain feelings. When choosing the best fonts for your website, there are many things to consider. First, your font choice should match your brand identity. You can Browse different typefaces to find one that reflects your unique brand. Make sure that your font is readable. Stay consistent throughout your website, using the same font pairings in the same contexts throughout.
09. Add the finishing design touches
These can come from animations or parallax scrolling all of which you can add to your.
10. Prioritize your content
In order for your visitors to feel comfortable it’s important to keep your site organized. Think about hierarchy you’ll want your most eye-catching and important content to be placed above the fold, )the area that’s visible on your website without visitors having to scroll). To make your content stand out, consider how you can optimize your design for an audience with a decreasing attention span. Consider which written information can be made more digestible and visual. Make headers and other important pisces of information stand out more by opting for a larger font or a bright color that contrasts with the background.
11. Embrace social media
Take advantage of social media encouraging your site visitors to share your content across social networks. It’s an easy and free way to spread your name across the web. Ensure you add a social bar to your site that’s visible and linked to all of your pages.
12. Optimize for SEO
SEO (or search engine optimization) is the practice of optimizing your site so that your pages can rank higher on search engine result pages. This means that the more exposure you get on search result pages, the more likely customer will see your work and book your services or buy your products. There are a few SEO tips that can help boost your site and improve your rankings: make sure to choose domain name, create titles and descriptions for all of your pages, and write alt text for your images.
13. Make sure you’re mobile friendly
To ensure the user experience is as smooth on mobile as it is on desktop, make sure to invest time in your mobile website. Focus on readability and navigation, you can incorporate impressive mobile features like a mobile menu.
14. Ask for a second opinion
Once all the elements are in place, ask people you trust for a second opinion on your website. they can proof-read the copy, go over all buttons and links to check, and also tell you if the brand’s message is clear and consistent. Finally, ensure you’ve adapted the website for mobile viewing.